Robert Finkel

Principal/Creative Strategist

Considered a West Coast institution by his peers, Bob Finkel is, quite simply, one of the leading authorities within the health market industry. With over 30 years on the frontline of healthcare agency communications, he commanded his own top-tier healthcare agency, Kane & Finkel, for the past 17 years. Bob is highly regarded for his intelligent and insightful approach to orchestrating brand vision and identifying strategic imperatives for generating best outcomes. His intimate involvement in setting both creative and strategic direction helps drive innovative solutions that are sensitive to industry challenges, while consistently delivering high-impact results.

After having led the creative department of FCB Healthcare San Francisco, as Senior VP, Executive Creative Director, Bob decided to open his own agency, Kane & Finkel Healthcare Communications in 1997. K&F had offices in San Francisco and London where Bob served as Global Creative Director and lead strategist for his 75-person staff. Kane & Finkel was consistently ranked among the top 30 healthcare agencies in the US, and secured the title of number 1 independent healthcare agency on the West Coast for more than 15 years.
Known for his enthusiasm and collaborative, hands-on style, Bob’s engaging leadership helped earn his former agency a reputation for bold, entrepreneurial thinking and impressive results. Under Bob’s strategic guidance and creative direction, his former agency garnered countless awards, including industry accolades for J&J, Gilead, Genentech, Merck, GSK, Bayer, Roche, Astellas, Elan, Allergan, Neutrogena, Procter & Gamble, and many others. His vast experience in professional, patient and payer market communications spans the medical universe.

Having been there and done that, Bob’s decision to launch FreshBlood marks the evolution of a new entrepreneurial venture – a unique creative consultancy model geared to today’s emerging biopharma, medical device developers, and digital health pioneers. FreshBlood combines unparalleled credentials with a powerhouse team of consultants proven to perform under pressure.

Bob earned his BA in Advertising, Marketing and Journalism from Penn State University, having graduated with top honors.