Brand Management Specialist
Lopa has over 20 years of biopharmaceutical industry commercialization experience. She joined FreshBlood after spending the last 141/2 years in positions of increasing commercial responsibility at Amgen, a global biotechnology pioneer. Adept at multiple product launches, Lopa is also uber-experienced in pipeline commercialization and growing in-line brands in the US and abroad. Lopa’s broad commercial experience encompasses multiple therapeutic areas including: immuno-oncology, oncology, inflammation and nephrology. As a Brand Management Specialist with FreshBlood, Lopa excels at identifying commercial drivers and barriers for successful launch and lifecycle optimization.
At Amgen, Lopa was most recently the Executive Director, Brand Leader for T-VEC, a first-in-class oncolytic immunotherapy under development for patients with advanced melanoma. She was responsible for preparing the US market, through strategy development and tactical execution, for this novel product. Prior to this role, she was the Executive Director, Global Commercial Leader for Vectibix®, a product for metastatic colorectal cancer. In this position, she collaborated with Amgen’s regions to commercialize Vectibix® in the US and European Union, and with Takeda to ensure a successful launch in Japan. She led the launch of the KRAS biomarker in metastatic colorectal cancer.
During her tenure at Amgen, Lopa also participated in the successful U.S. re-launch of Amgen’s blockbuster immunology drug Enbrel® and the U.S. launch of Sensipar®. Lopa began her biopharmaceutical career at SmithKline Beecham, now GlaxoSmithKline, where she spent 5 years working on products such as Hycamtin®, Kytril®, Androderm®, and Relafen®. Through these on-the-front-line experiences, Lopa has demonstrated the knowledge and expertise necessary to successfully launch and commercialize products in an increasingly complex, global market.
Prior to forging an invaluable 20-year career in biopharma, Lopa Desai directed major strategic initiatives for Fortune 100 companies as a brand consultant and market research manager while at world-renowned branding firm, Landor Associates, both in San Francisco and New York. She continues to bring that “outside of industry” perspective and brand differentiation experience to the life sciences industry.
Lopa graduated from the University of California, Davis with dual degrees: a Bachelor of Science in Managerial Economics, and a Bachelor of Arts in Spanish Linguistics.